Hotel transforms customer relationships, wins guests’ hearts with the help of Microsoft Dynamics 365

Jumeirah Hotels & Resorts—owners of some of the world’s most luxurious hotels, like the Burj Al Arab Jumeirah—already has a reputation for delivering world-class hospitality. Company leaders saw an opportunity to improve segmentation and campaign management by tapping into vast data from the chain’s customer loyalty program. By using Microsoft Dynamics 365, Jumeirah creates personalized, targeted, relevant marketing experiences for each customer that drives an increase in revenue year-on-year.

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