Meet ALT Hotels' ALTEXPO team
Meet Maxime, Oscar, Christiane, Catherine and Marie Pier, the creative minds behind ALT Hotel Toronto Pearson's #ALTEXPO, a colourful and interactive mural created via a social media contest. Hosted by Josh Johnson #jj on Instagram over 15 days in May, 2012, the #ALTEXPO photo contest received more than 80 000 images from participants from all over the world. The final installation features printed, laminated and digital pictures. Five integrated LCD screens display photos submitted by hotel guests in real time when they tag their Instagram photos with #ALTEXPO.
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